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Have you ever stopped in your tracks when you saw something you just couldn’t believe?

When that happens, the power of the unexpected has crashed down upon your consciousness. You have to stop to register what’s going on. Maybe you’ll keep on like nothing happened; and maybe you’ll check it out a little more if it continues to keep your interest.

This is where most failed marketing positioning gets it wrong.

If you’re talking about the same things everyone else is talking about, you’re part of the background noise. Think about someone poking you in the same spot over and over. It gets your attention, and it’s annoying. It’s not going to help the person poking you get what they want.

Let’s say you like ice cream, and they handed you an empty ice cream cone. Now you’re intrigued. The outlook for getting some ice cream just got a whole lot sunnier.Read more

Do you read a bunch of blogs or news websites? Let me make your life easier.

A few weeks ago I began reading every blog I follow and many key news websites I read by going to one webpage, which tells me when there are updates and lets me read them without having to go from page to page. All I use is an online feed reader. Google Reader to be specific.Read more

We are interviewing people for a position where I work. Since it’s an inside sales role, we typically look for people who have a natural curiosity, people who enjoy games and mind-teasers. One candidate was telling us about how he loved Monopoly and said something which blew my mind: “4 houses, then a hotel. That’s the key to success.”

It sounds simple, except if you think about it for a moment there is something much deeper in what he said than basic board game strategy. Two main ideas, actually.Read more

A few months ago I mentioned to someone I was going to Hawaii in January, and he recommended the book Oahu Revealed by Andrew Doughty. I half forgot about this until a week ago, and decided to pick the book up before my vacation. I quickly looked it up on Amazon to see reviews - over 100 total, average rating of 5 stars. Impressive. In fact, only 10 reviews were less than 5 stars, and those were all 4 stars. At a quick glace, I realized all of Doughty's books on Hawaii had extremely high scores and were the best-selling Hawaii guidebooks on Amazon.Read more