genius


Building loyalty over satisfaction

marketing pr branding advertising

How likely are you to refer me to a friend?

According to the Harvard Business Review, that’s the only question you can ask which will determine how easily you can grow your business. The people who tell others about you are far more valuable than anyone in your sales organization because they will grow your company for you. Yes, this is true even if you’re flying solo.

Think about it for a moment. Which is more powerful, the company telling you how great they are or a friend of yours telling you how great they are? So people who are going to tell people about you – not just likely, those who will or already have – are the most credible in spreading the word. They’re the people you want to shower with love.

One of our customers is testing this question out in a customer survey. I'm looking forward to checking out the feedback.Read more

Get hired (pt 2): Interview superstar

You got their attention and the interview. Here are two things an interviewer wants to know:

1) You can do everything the position requires, and more.

2) You like to work hard and get things done fast.

If you cannot meet both of those requirements, you need to ace #2. You will open more doors for yourself in life if you work a little longer, a little smarter, and a little faster than everyone else around you. Why? Most people clock in, get stuff done, clock out. The good ones are not worried about the clock, get more done, and want results. The best don’t care about a clock, get everything done, and get results.Read more

Genius > advertising

How many advertisements did you ignore today?

How many moments of genius did you witness today?

I have good news and more good news. The first bit of good news is this: there's no point in counting how many millions of dollars marketers wasted "targeting" you with advertisements, because they're not trying to speak with you. They're throwing things at you. Do you like having things thrown at you? I don't.Read more

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